SUSTAINABILITY

NOTHING BEATS NATURE

Great ideas often come from observation. Much can be learned from nature too. One day, Mover’s owner (Nicolas Rochat), his dog Ferox and a friend, were trekking around the Grand Chavalard mountain, in Wallis, Switzerland. It was early November, the winds were strong, visibility was poor, snow was whipping their faces and bodies. Walking through the accumulations of snow required an effort that was demanding. The combination of exterior cold temperature and internal heat generated by the physical effort inevitably created vapor inside the clothes. The harsh meteorological conditions gave way to an impossible conundrum. Two choices were offered : freeze while wearing an open jacket or overheat within the warmth of a closed one.

Despite wearing outerwear, the hikers were suffering from the extreme weather conditions, while this was not the case with the dog, whose fur seemed to be immune to the weather …

Back at the chalet a few hours later, a warm fire was awaiting our friends. Ferox laid down so close to the hearth that Nicolas feared he would get burnt. In fact, he almost burnt himself trying to move the dog away, while Ferox was comfortably getting warm, unaffected by the extreme heat this time … 

And there it was, the answer : natural wool keeps you warm when it is cold and protects you from the heat when it is warm: « Nothing Beats Nature ».

Biomimetism was the start of our research for better clothes. Nature had had billions of years of R&D. It knows what works better than anyone, and its model is obviously completely sustainable. Empirical experimentation along with participant observation turned into a deep conviction which is now defining the brand’s DNA. High-tech savoir-faire meets Nature’s best to create high-performance, luxury skiwear.


SUSTAINABILITY