Journal

Being on the frontline sharpens our senses to both the breakthroughs and the frustrations. We've felt the wonder and the satisfaction, but also the helplessness of watching decision-makers cling to false solutions. And at times, like a message in a bottle cast into the ocean. A big mission for a small receptacle, lonely in the immensity. But whatever is thrown into the sea is bound to reach land.

What makes great activism? Sit down with Siân Sutherland to find out. Together with Frede Magnussen, she's the powerhouse behind our long-term partner, A Plastic Planet, and a champion of optimistic action. Plastic is only the beginning, in this conversation it’ll be about discovering the importance of flexing muscles, going to funerals, and chasing adventure.

Our garments are made with a clear purpose: to enable movement without compromise. Every piece is crafted from pure, regenerative fibres that respond to your body’s signals, regulate temperature, and keep you comfortable for hours. This is intentional design: made to perform while honoring the way you move. 

For the outdoors enjoyers, waste matters. But it hasn't always been this way. In fact, the arrival of synthetic outdoor clothing coincided with a rush to the mountains, and things went downhill. From then on, plastic was in everything we put in the backpack, from hardware to disposable packaging. Only, we didn’t realize how hard a time it would give us. It took decades of education to combat wild littering, but we now know how to care for our mountains and forests. How to leave no trace. Or do we really?