Dynamic Breathability

Professional athletes are turning back to wool for one simple reason: it works better in motion. Unlike synthetic fabrics, wool regulates temperature dynamically, adapting to bursts of effort and moments of rest. Research highlighted by The Woolmark Company shows that merino wool maintains thermal comfort more efficiently than polyester, cotton, or viscose-reducing energy loss and preventing the dreaded “after-chill” when activity stops. Naturally breathable, capable of absorbing moisture without feeling wet, and insulating even in changing conditions, wool keeps pace with the body. On the trail, on skis, or on the bike, it delivers comfort where it actually matters: in real movement, not just in a lab...