Why did we hike in plastic bags for the last 50 years?

One day, plastics began to flood the outdoors, not just as common litter, but in every piece of synthetic gear worn by nature lovers. In the jackets, the T-shirts, the hats. Everywhere.
It didn’t go unnoticed. Soon the woods, the mountains, and the city streets began to swish and swash. And that noise has been drowning out an important signal.

How does it feel to wear polyester, elastane, nylon, or spandex? Maybe it’s fine. Maybe you haven’t even thought about it. The thing is, moving in synthetic materials doesn’t feel as good as it could. Nothing gets in, nothing gets out—not the oxygen we need, not the moisture we emit. All forms of exchange are blocked.

What can we truly achieve with gear that chokes everything, starting with us?
Yet, somehow, it became the standard, and we comply. The effects speak for themselves.We feel alone, disconnected from the other things that move on this planet. Indifferent. Blunt.

What happens to Earth is happening to us.
Synthetics put on a show of cheap convenience to hide their true cost: they are suffocating all life around us and within us.

We deserve better. We can do better. It’s possible.
And we have to do better.

It starts with a simple step: removing the plastic film through which we experience life.

The beauty of natural fabrics lies in how different they are from what we’re used to. They change how we move.

To start with, there’s less noise. Then comes this quiet goodness around us, a gentle security, a softness.
You become aware of what’s happening inside you and all around you.

There are no words for this. It takes place in the belly. It’s intuition.
Discreet, yet so radical, you’ll never want to go back to what you were wearing before.

Here’s a fact about going plastic-free: once you’ve stepped out of the plastic bag, there’s no way to force you back in. And that’s a beautiful realization. It’s liberating for your mind and, most importantly, for your skin.

Pay close attention and you’ll feel everything begin to change.
It’s not like going out after the rain—it is going out after the rain.

The heat of your body mingling with cool air, vivid colours, and gleaming leaves.
New oxygen, free of dust. The smell of sap and everything green.
All sharpness. The sheer joy of simply being there.

And that liquid inside you, building in your chest during an intense climb, the cool sweat moving through layers and leaving your skin, rejoining the water cycle.
Rising to the troposphere, condensing into a cloud, and traveling far—raining on distant terrain you’ve never seen.

A tiny contribution, yet fully part of it all.
And slowly, it sinks in: you’re not alone in this vast world.

We’re not saying it’s easy; going against the tide, leaving the bag.
But with Mover, it might just start to feel worth it.